Thanks for your interest in the next identity-driven content experiment!

If you missed the 5 identity-driven content prompts I shared, here they are:

Instead of constantly trying to invent new content ideas, you can work from something much simpler—a small set of psychological functions your content can serve.

These prompts are examples of what I call identity-driven content architecture:

1. If you’ve ever thought “___” — you’re probably a ___

Why it works:

This hook mirrors an internal thought your audience already has.

When someone sees their own thinking reflected back to them, it creates instant recognition.

That moment of recognition is often what makes someone follow, save the post, or share it with a friend.

2. You don’t hate ___. You hate ___.

Why it works:

This structure reframes a problem your audience already feels.

Instead of simply agreeing with the frustration, you reveal a deeper cause.

That shift in perspective positions you as someone who sees patterns that other people miss.

3. I’m not for everyone. I’m for the ___ who ___.

Why it works:

This hook clarifies who your work is for.

Instead of trying to appeal to everyone, it narrows your audience and increases recognition.

When people can quickly see whether they belong in your space, trust builds much faster.

4. The biggest lesson I learned about ___ and why it matters

Why it works:

This hook draws authority from experience rather than credentials.

It signals that your perspective comes from time spent doing the work, which tends to feel more grounded and credible.

5. Things I will never do as a ___

Why it works:

Standards build trust.

When you clearly articulate what you refuse to do, it shows conviction and clarifies how you operate.

That clarity helps the right people feel aligned with your approach.